Market research
Market research services
Red Alchemy’s market research services provide expertise in a number of qualitative and quantitative research areas including (but not limited to):
• Focus groups and workshops
• Depth interviews (telephone / face to face)
• Concept evaluation
• Product testing, trials and sampling
• Pack and design development
• Brand positioning and development sessions
• Consultation sessions
• Observational research
• Web usability testing
• Mystery shopping (including auditing of retail outlets, services and facilities, accompanied shops, competitor audits etc)
• Other field work (including home tests, eye tracking, hall tests, intercept interviews, exit surveys, video opinions)
• Market sector analysis
• Stakeholder mapping
Market research services are conducted to the highest quality standards required by the Market Research Society.
We have particular strengths in the provision of market research services for the retail and service sectors, including customer insight, customer profiling and pen portraits
If you’d like to know more about ...
Market research and insight
Call us TODAY on 0113 249 9220